top of page

"Unleashing the Perfect Pairing: Exploring the Scientific Link between Music and Wine"

Wine and music have been enjoyed together for centuries, but did you know there is a scientific link between the two? Recent research has shown that music can influence wine taste and vice versa. In this blog post, we will explore the fascinating connection between music and wine and how they can enhance each other.

The Science of Wine Tasting

Before diving into the relationship between music and wine, let's briefly examine the science behind wine tasting. When we taste wine, our brains combine our senses of taste, smell, and sight to create a holistic experience. The aroma of the wine is crucial to its liking, as much of what we perceive as "taste" is actually the scent of the wine.

This is where music comes in. Recent studies have shown that music can affect how we perceive wine's taste and aroma. Researchers at the University of Oxford conducted a study in which participants tasted wine while listening to different types of music. They found that the participants consistently rated the wine as tasting better when listening to certain kinds of music.

The Influence of Music on Wine

So, how exactly does music influence the taste of wine? One theory is that certain types of music can affect our mood and emotions, altering our perception of flavour. For example, listening to upbeat music can make us feel more positive and optimistic, enhancing our enjoyment of the wine.

Another theory is that the rhythm and tempo of the music can affect the pace at which we drink the wine, which can also influence our perception of its taste. Research conducted by Dr. Adrian North at Heriot-Watt University in Edinburgh found that people drink more slowly when listening to slow music and more quickly when listening to fast music.

The Influence of Wine on Music

But the relationship between music and wine is balanced. Just as music can influence the taste of wine, wine can also affect our perception of music. A Spanish wine company, Campo Viejo study, found that people perceived music differently when drinking different types of wine.

For example, when drinking a full-bodied red wine, participants tended to prefer music with a fuller, more complex sound, such as jazz or classical music. They liked music with a lighter, more upbeat sound when drinking light white wine, such as pop or rock music.

Bringing Music and Wine Together

So, how can we use this knowledge to enhance our enjoyment of wine and music? One way is to experiment with different types of music while drinking wine and see how it affects our perception of its taste. For example, try listening to classical music while drinking a full-bodied red wine, and see how it enhances the complexity of the wine's flavour.

Another way is to create wine and music pairings, just as we do with food and wine. For example, try pairing a light white wine with upbeat pop music or a rich, full-bodied red wine with smooth jazz.


The relationship between music and wine is fascinating and only beginning to be explored by scientists and wine enthusiasts alike. By understanding how music and wine can enhance each other, we can create truly unforgettable experiences that engage all of our senses. So the next time you pour yourself a glass of wine, put on your favourite music and see how it affects your perception of its taste.

Here's a fun chart of music and wine pairings based on different grape varietals: These pairings are just a starting point, and everyone's tastes may differ. Experimenting and finding your own perfect music and wine pairing is always fun!

Grape Varietal

Music Genres

​Cabernet Sauvignon




Pinot Noir

Indie Rock





Sauvignon Blanc




Pinot Grigio





Love Music Love Wine

It's Life It's Passion


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page